Most business owners are at least starting to understand how important video marketing is. We know that consumers prefer video; it’s more engaging, more relatable, and easier to remember than other forms of media. Video drives conversions in places where written content doesn’t do the trick. It makes websites and landing pages more effective and it’s a powerful branding tool that helps consumers connect with a company’s personality.
The issue is that many businesses can’t afford professional videography and video editing services OR professional video equipment and video editing software. Due to their budgets, they never give video marketing a try. Fortunately, most modern cell phones take HD video and there are plenty of tools available online that anyone, regardless of experience, can use to make D.I.Y videos with professional quality!
ClipChamp
ClipChamp is a free online video editing platform that is easy to use and creates beautiful videos. It allows you to drag files straight onto your browser and perform some very useful video editing functions like cropping, adding text, trimming clips, adding audio, color balancing, transitions, and more!
VideoScribe
VideoScribe is a tool that creates animated whiteboard videos. These videos can be used to walk customers through product usage, answer frequently asked questions, or just show a bit of your business’ personality. If you’re not comfortable being on camera just yet, this is a perfect way to get started with video marketing! VideoScribe has a free trial, but if you want to keep using it, there’s a monthly, yearly, or one-time fee.
Biteable
Biteable calls itself “the world’s simplest video maker”. It allows users to create video ads, explainer videos, infographics, animations, and more! Biteable comes with tons of premade templates for background animations and scenes for your advertisements. It’s a great way to quickly produce professional quality ads and animated videos. Biteable has a free plan option, but for storage purposes you’ll likely have to upgrade to their $8.25/month plan.
Vidyard
Vidyard is a tool that helps you get more conversions from your video marketing by providing users with video-related data like viewer attention-span, view locations, sharing data etc. It also allows you to add calls-to-action and email gates to the beginning of videos to collect leads. It is easy to imbed onto landing pages and it can be integrated with SalesForce.
With these content creation and video editing tools, any business can get their start in video marketing, regardless of budget! For more ideas on what kind of video content your business should be producing, check out our recent post – Video Marketing 101: Intro to Video for Small Businesses
