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The Law Office of David J. Boone is the premier estate planning firm for Chicago’s western suburbs. David Boone has over 26 years in the industry, and we at Plum wanted to take his law office to the next level. We started our marketing efforts by developing a professional and well designed website. This provides his clients with the resources they need. Designing a new logo was an opportunity to create a bold, yet simplistic, brand direction for his practice. Plum not only assisted David Boone with his digital efforts, but also supported his direct mail needs to strengthen his reach in his community.
When designing the logo for The Law Office of David J. Boone, we tried to convey a sense of professionalism, knowledge, and authority. Starting with a basic design, we enhanced the features of the logo to resemble the pillars of a courthouse. Then we darkened the color for readability. The final product is identifiable and communicates the right message to Mr. Boone’s potential clients.
The Law Office of David J. Boone needed a proactive lead generation strategy to make sure that interested prospects didn’t slip through the cracks. We created custom campaign landing pages to drive prospects from his advertisements to a dedicated web pages where their contact information can be collected. Our landing pages push David J. Boone’s prospects to convert by giving them a compelling description of his services and a simple lead form to fill out.
We created a retargeting campaign through Google AdRoll, which displays relevant online advertisements to people who have already visited David J. Boone’s website. This keeps interested prospects engaged until they are ready to contact the office for a consultation. We also created a Google AdWords campaign, which drives relevant traffic to Mr. Boone’s website by targeting the keywords that his most-likely-to-convert prospects are searching for online.
Penny Gordon
