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Providing a trusted insurance agency with a state-of-the-art website and branding that sends a message

Excellence Accentuated

LePage Insurance Group, founded in Fall River, MA in 1975, is now one of the largest and fastest-growing independent insurance agencies in Massachusetts. They needed a modern, responsive website to serve the needs of their clients and generate a continuous stream of new leads. They also needed help shaping their branding to appeal to their target audiences. We designed their new logo. Our mission was to create marketing materials for LePage Insurance Group communicating their message of dedicated customer service.



LePage Insurance Logo progress

Plum helped Peter LePage Insurance Group develop branding that stands out and speaks to their target audience. Throughout each stage of the logo design process, we aimed to create something that was readable, memorable, and powerful. We experimented with a modern looking sans-serif font, but decided to stick with a more classic typeface. Deciding that was more appropriate for a financial business. The final version of our redesigned logo evokes a sense of trustworthiness and financial wisdom that consumers look for in insurance providers. We applied this new branding across the company’s marketing materials. It is in their letterheads and on business cards, creating a uniform look that their customers will recognize and associate with quality services.

Peter LePage Insurance Group business card design
LePage Insurance Stationary
LePage Insurance Envelopes

Web Design & Development

Peter LePage Insurance Group needed a modern website with powerful lead generation capabilities. On the homepage, we included an eye-catching image slideshow. We included persuasive headlines, and strong calls-to-action to encourage visitors to call or request a quote. To help get them found online, we optimized pages for each insurance product and financial service they provide. The final product has engaging content and thoughtful marketing strategies that push conversions.

I have been working with Plum for just a few months but in that short time they have been so helpful to me and have made my job so much easier. I am very pleased with the service I get from Jessica she is always there to answer any questions I have or to find ways to get more out of my mailings.

Patty Coan